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VIIA Showcar

VIIA

VIIA

Originally teased at the end of 2022, the Changan VIIA concept car is a remarkable blend of a traditional coupe silhouette and a futuristic, high-tech interior. I was responsible for ideating the layout with my team, designing an intuitive yet futuristic UI, and developing motion designs to enhance AI interactions and HMI scenarios.

Company

Changan

Role

UX/UI Designer

Location

Turin, Italy

Year

2021-2022

Hi-Tech at its finest

Designing the showcar

Designing the showcar

The UX team's responsibility was to design an intuitive and engaging HMI that ensured seamless interaction while showcasing prototype functionalities.

We worked closely with the Interior, Exterior and CMF teams to integrate the HMI with the car’s physical design, delivering a futuristic yet user-friendly experience.

More on VIIA Showcar

The UX in detail

A mysterious experience

The interaction logic in the VIIA showcar features a planet-like orbit, where widgets change in size and shape based on their proximity. This dynamic effect creates an engaging and surprising experience, adding an element of playfulness and mystery.

Futuristic widgets

The varying forms of the widgets contribute to the futuristic, high-tech feel of the car's interior, aligning with the seamless integration of the HMI and physical design. It’s designed to be intuitive and captivating, embodying both advanced technology and a user-centered experience.

Cross-teams collaboration

Interactive tech band

The VIIA concept car features an interactive "tech band" that spans the vehicle's exterior, serving as a dynamic screen surface. This innovative design provides useful information and touch interaction, enhancing the user experience by integrating technology seamlessly into the car's exterior.

Driving, gaming and flying drones

The VIIA showcar's exterior screens are designed to support various interactive scenarios, including gaming and drone piloting. These screens provide real-time feedback and immersive experiences, enhancing the vehicle's versatility and user engagement.

For instance, during gaming sessions, the screens can display dynamic visuals and controls, while in drone operation, they offer live feeds and telemetry data, integrating seamlessly with the user's activities.

Media gallery

Next

Osmo is a coaching tech startup project exploring a big question: how can technology make coaching more human, not less?
I joined when it was still an idea and have been shaping how that idea looks, feels, moves, and makes its way into the world ever since.

Menu

VIIA Showcar

VIIA

Originally teased at the end of 2022, the Changan VIIA concept car is a remarkable blend of a traditional coupe silhouette and a futuristic, high-tech interior. I was responsible for ideating the layout with my team, designing an intuitive yet futuristic UI, and developing motion designs to enhance AI interactions and HMI scenarios.

Company

Changan

Role

UX/UI Designer

Location

Turin, Italy

Year

2021-2022

Hi-Tech at its finest

Designing the showcar

The UX team's responsibility was to design an intuitive and engaging HMI that ensured seamless interaction while showcasing prototype functionalities.

We worked closely with the Interior, Exterior and CMF teams to integrate the HMI with the car’s physical design, delivering a futuristic yet user-friendly experience.

More on VIIA Showcar

The UX in detail

A mysterious experience

The interaction logic in the VIIA showcar features a planet-like orbit, where widgets change in size and shape based on their proximity. This dynamic effect creates an engaging and surprising experience, adding an element of playfulness and mystery.

Futuristic widgets

The varying forms of the widgets contribute to the futuristic, high-tech feel of the car's interior, aligning with the seamless integration of the HMI and physical design. It’s designed to be intuitive and captivating, embodying both advanced technology and a user-centered experience.

Cross-teams collaboration

Interactive tech band

The VIIA concept car features an interactive "tech band" that spans the vehicle's exterior, serving as a dynamic screen surface. This innovative design provides useful information and touch interaction, enhancing the user experience by integrating technology seamlessly into the car's exterior.

Driving, gaming and flying drones

The VIIA showcar's exterior screens are designed to support various interactive scenarios, including gaming and drone piloting. These screens provide real-time feedback and immersive experiences, enhancing the vehicle's versatility and user engagement.

For instance, during gaming sessions, the screens can display dynamic visuals and controls, while in drone operation, they offer live feeds and telemetry data, integrating seamlessly with the user's activities.

Media gallery

Next

Osmo is a coaching tech startup project exploring a big question: how can technology make coaching more human, not less?
I joined when it was still an idea and have been shaping how that idea looks, feels, moves, and makes its way into the world ever since.