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CD701
Osmo
Osmo
Osmo is a coaching tech startup project exploring a big question: how can technology make coaching more human, not less?
I joined when it was still an idea and have been shaping how that idea looks, feels, moves, and makes its way into the world ever since.
Designing from day one
Finding the "Osmo" in Osmo
Finding the "Osmo" in Osmo
Osmo began with a vision from its founder: create technology that could support coaches without getting between them and the people they coach.
When I joined, there wasn’t a finished world to step into. The product, its personality, and the way it would tell its story were still taking shape.
That gave me an unusual opportunity: not just to design Osmo, but to help discover what Osmo should feel like.
Project timeline
Functions & feelings
I worked across UX and marketing to keep Osmo’s core from getting lost in the growing. Bringing emotional direction, creative ideas, and sometimes one simple question: does this still feel like Osmo?
Osmo Motion Design
Designing Osmo in motion
Motion became a way to speak to coaches beyond features and functionality. I used storytelling across subtle UI animations and loaders, product demos, promotional videos, keynote sequences, and large-scale event content.
Whatever the format, every piece started with the same question: what do we want someone to feel when this ends?
The launch in New York
Designing for feeling
Some moments needed more than usability. They needed a mood. Motion, pacing, color, language, and tiny interactions became ways to make Osmo feel calmer, warmer, and more alive, especially in the moments where the technology needed to quietly step aside.
Booth Design
I translated Osmo into a space people could actually walk into, from the booth itself to what played on its screens and the little pieces visitors could take with them.
Where we are now
The journey continues
Today, I continue to work closely with Osmo’s founder across product, emotional design, and creative direction, helping new ideas find their place as Osmo keeps evolving.
A word from the CEO
Next
The Lotus Cars app, originally developed for the Chinese market, was directly translated into English for EU users. Development and Product Teams sought my support to address regional brand's inconsistency challenges.
Menu
CD701
Osmo
Osmo is a coaching tech startup project exploring a big question: how can technology make coaching more human, not less?
I joined when it was still an idea and have been shaping how that idea looks, feels, moves, and makes its way into the world ever since.
Designing from day one
Finding the "Osmo" in Osmo
Osmo began with a vision from its founder: create technology that could support coaches without getting between them and the people they coach.
When I joined, there wasn’t a finished world to step into. The product, its personality, and the way it would tell its story were still taking shape.
That gave me an unusual opportunity: not just to design Osmo, but to help discover what Osmo should feel like.
Project timeline
Functions & feelings
I worked across UX and marketing to keep Osmo’s core from getting lost in the growing. Bringing emotional direction, creative ideas, and sometimes one simple question: does this still feel like Osmo?
Osmo Motion Design
Designing Osmo in motion
Motion became a way to speak to coaches beyond features and functionality. I used storytelling across subtle UI animations and loaders, product demos, promotional videos, keynote sequences, and large-scale event content.
Whatever the format, every piece started with the same question: what do we want someone to feel when this ends?
The launch in New York
Designing for feeling
Some moments needed more than usability. They needed a mood. Motion, pacing, color, language, and tiny interactions became ways to make Osmo feel calmer, warmer, and more alive, especially in the moments where the technology needed to quietly step aside.
Booth Design
I translated Osmo into a space people could actually walk into, from the booth itself to what played on its screens and the little pieces visitors could take with them.
Where we are now
The journey continues
Today, I continue to work closely with Osmo’s founder across product, emotional design, and creative direction, helping new ideas find their place as Osmo keeps evolving.
A word from the CEO
Next
The Lotus Cars app, originally developed for the Chinese market, was directly translated into English for EU users. Development and Product Teams sought my support to address regional brand's inconsistency challenges.