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Osmo
Osmo
Osmo
Osmo is a coaching tech startup exploring a big question: how can technology make coaching more human, not less?
I joined when it was still an idea and have been shaping how that idea looks, feels, moves, and makes its way into the world ever since.
Meet the idea
Meet the idea
Osmo is an AI assisted coaching platform with a big ambition: help coaches master their craft, spend less time on admin, and create better outcomes for their clients. At its core is something decidedly low tech: better human connection.
Designing from day one
Giving the idea a language
Giving the idea a language
I joined early, when much of Osmo’s world was still unwritten.
Working closely with its founder, UX, and marketing, I explored how a platform built around human connection should look, feel, and speak.
That became my role: finding the thread that makes Osmo feel like Osmo, then carrying it wherever the product goes next.
Project timeline
Collaboration
As the product grew, so did the number of people and ideas shaping it. I worked across UX and marketing to keep a common thread running through it all, bringing emotional direction, creative ideas, and plenty of questions along the way.
Functions & feelings
I worked across UX and marketing to keep Osmo’s core from getting lost in the growing. Bringing emotional direction, creative ideas, and sometimes one simple question: does this still feel like Osmo?
Making ideas move
Motion Design
Micro animations became a way to speak to coaches beyond features and functionality. I used storytelling across subtle UI animations and loaders, product demos, promotional videos, keynote sequences, and large-scale event content.
Taking Osmo into the real world
Beyond The Screen
Eventually, the experience had to leave the screen and meet coaches in the real world. I helped shape how it showed up across live events, from the spaces themselves and what played on their screens to talks, takeaways, and the tiny details people could bring home.
Booth Design
I translated Osmo into a space people could walk into, balancing digital storytelling with physical details designed to invite curiosity and conversation.
Where we are now
The journey continues
Today, I continue to work closely with Osmo’s founder across product, emotional design, and creative direction, helping new ideas find their place as the product keeps evolving.
A word from the CEO
Next
The Lotus Cars app, originally developed for the Chinese market, was directly translated into English for EU users. Development and Product Teams sought my support to address regional brand's inconsistency challenges.
Next
The Lotus Cars app, originally developed for the Chinese market, was directly translated into English for EU users. Development and Product Teams sought my support to address regional brand's inconsistency challenges.
Menu
Osmo
Osmo
Osmo is a coaching tech startup exploring a big question: how can technology make coaching more human, not less?
I joined when it was still an idea and have been shaping how that idea looks, feels, moves, and makes its way into the world ever since.
Meet the idea
Osmo is an AI assisted coaching platform with a big ambition: help coaches master their craft, spend less time on admin, and create better outcomes for their clients. At its core is something decidedly low tech: better human connection.
Designing from day one
Giving the idea a language
I joined early, when much of Osmo’s world was still unwritten.
Working closely with its founder, UX, and marketing, I explored how a platform built around human connection should look, feel, and speak.
That became my role: finding the thread that makes Osmo feel like Osmo, then carrying it wherever the product goes next.
Project timeline
Collaboration
As the product grew, so did the number of people and ideas shaping it. I worked across UX and marketing to keep a common thread running through it all, bringing emotional direction, creative ideas, and plenty of questions along the way.
Functions & feelings
I worked across UX and marketing to keep Osmo’s core from getting lost in the growing. Bringing emotional direction, creative ideas, and sometimes one simple question: does this still feel like Osmo?
Making ideas move
Motion Design
Micro animations became a way to speak to coaches beyond features and functionality. I used storytelling across subtle UI animations and loaders, product demos, promotional videos, keynote sequences, and large-scale event content.
Taking Osmo into the real world
Beyond The Screen
Eventually, the experience had to leave the screen and meet coaches in the real world. I helped shape how it showed up across live events, from the spaces themselves and what played on their screens to talks, takeaways, and the tiny details people could bring home.
Booth Design
I translated Osmo into a space people could walk into, balancing digital storytelling with physical details designed to invite curiosity and conversation.
Where we are now
The journey continues
Today, I continue to work closely with Osmo’s founder across product, emotional design, and creative direction, helping new ideas find their place as the product keeps evolving.
A word from the CEO
Next
The Lotus Cars app, originally developed for the Chinese market, was directly translated into English for EU users. Development and Product Teams sought my support to address regional brand's inconsistency challenges.
Next
The Lotus Cars app, originally developed for the Chinese market, was directly translated into English for EU users. Development and Product Teams sought my support to address regional brand's inconsistency challenges.